
<?xml version="1.0" encoding="UTF-8" ?>
<modsCollection xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" xmlns:slims="http://slims.web.id" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd">
<slims:resultInfo>
 <slims:modsResultNum><![CDATA[35]]></slims:modsResultNum>
 <slims:modsResultPage><![CDATA[1]]></slims:modsResultPage>
 <slims:modsResultShowed><![CDATA[10]]></slims:modsResultShowed>
</slims:resultInfo>
<mods version="3.3" id="38328">
 <titleInfo>
  <title><![CDATA[MARKETING STRATEGY AND COMPETITIVE POSITIONING. Eighth Edition]]></title>
 </titleInfo>
 <name type="personal" authority="">
  <namePart><![CDATA[HOOLEY, GRAHAM]]></namePart>
  <role>
   <roleTerm type="text"><![CDATA[Primary Author]]></roleTerm>
  </role>
 </name>
 <name type="personal" authority="">
  <namePart><![CDATA[NICOULAUD, BRIGITTE]]></namePart>
  <role>
   <roleTerm type="text"><![CDATA[Additional Author]]></roleTerm>
  </role>
 </name>
 <name type="personal" authority="">
  <namePart><![CDATA[RUDD, JOHN M.; dkk]]></namePart>
  <role>
   <roleTerm type="text"><![CDATA[Primary Author]]></roleTerm>
  </role>
 </name>
 <typeOfResource collection="yes"><![CDATA[mixed material]]></typeOfResource>
 <identifier type="isbn"><![CDATA[97812927250117]]></identifier>
 <originInfo>
  <place>
   <placeTerm type="text"><![CDATA[UNITED KINGDOM]]></placeTerm>
   <publisher><![CDATA[PEARSON EDUCATION INTERNATIONAL]]></publisher>
   <dateIssued><![CDATA[2024]]></dateIssued>
  </place>
 </originInfo>
</mods>
<mods version="3.3" id="38327">
 <titleInfo>
  <title><![CDATA[DIGITAL MARKETING. Ninth Edition]]></title>
 </titleInfo>
 <name type="personal" authority="">
  <namePart><![CDATA[CHAFFEY, DAVE]]></namePart>
  <role>
   <roleTerm type="text"><![CDATA[Primary Author]]></roleTerm>
  </role>
 </name>
 <name type="personal" authority="">
  <namePart><![CDATA[ELLIS-CHADWICK, FIONA]]></namePart>
  <role>
   <roleTerm type="text"><![CDATA[Additional Author]]></roleTerm>
  </role>
 </name>
 <name type="personal" authority="">
  <namePart><![CDATA[ABEDRABBO, MAJD]]></namePart>
  <role>
   <roleTerm type="text"><![CDATA[Additional Author]]></roleTerm>
  </role>
 </name>
 <typeOfResource collection="yes"><![CDATA[mixed material]]></typeOfResource>
 <identifier type="isbn"><![CDATA[9781292738086]]></identifier>
 <originInfo>
  <place>
   <placeTerm type="text"><![CDATA[UNITED KINGDOM]]></placeTerm>
   <publisher><![CDATA[PEARSON EDUCATION INTERNATIONAL]]></publisher>
   <dateIssued><![CDATA[2025]]></dateIssued>
  </place>
 </originInfo>
</mods>
<mods version="3.3" id="38294">
 <titleInfo>
  <title><![CDATA[STRATEGI PEMASARAN DIGITAL DAN PERILAKU TEKNOLOGI PADA SOCIETY 4.0]]></title>
 </titleInfo>
 <name type="personal" authority="">
  <namePart><![CDATA[MIGUNA ASTUTI]]></namePart>
  <role>
   <roleTerm type="text"><![CDATA[Primary Author]]></roleTerm>
  </role>
 </name>
 <name type="personal" authority="">
  <namePart><![CDATA[ROSALI SEMBIRING]]></namePart>
  <role>
   <roleTerm type="text"><![CDATA[Additional Author]]></roleTerm>
  </role>
 </name>
 <name type="personal" authority="">
  <namePart><![CDATA[JENJI GUNAEDI]]></namePart>
  <role>
   <roleTerm type="text"><![CDATA[Additional Author]]></roleTerm>
  </role>
 </name>
 <typeOfResource collection="yes"><![CDATA[mixed material]]></typeOfResource>
 <identifier type="isbn"><![CDATA[9786230257926]]></identifier>
 <originInfo>
  <place>
   <placeTerm type="text"><![CDATA[YOGYAKARTA]]></placeTerm>
   <publisher><![CDATA[DEEPUBLISH PUBLISHER]]></publisher>
   <dateIssued><![CDATA[2022]]></dateIssued>
  </place>
 </originInfo>
</mods>
<mods version="3.3" id="38258">
 <titleInfo>
  <title><![CDATA[STRATEGI PEMASARAN (Dilengkapi dengan Studi Empiris pada Industri Farmasi di DKI Jakarta, Jawa Barat, dan Banten)]]></title>
 </titleInfo>
 <name type="personal" authority="">
  <namePart><![CDATA[RITA ZAHARA]]></namePart>
  <role>
   <roleTerm type="text"><![CDATA[Primary Author]]></roleTerm>
  </role>
 </name>
 <typeOfResource collection="yes"><![CDATA[mixed material]]></typeOfResource>
 <identifier type="isbn"><![CDATA[9786022802594]]></identifier>
 <originInfo>
  <place>
   <placeTerm type="text"><![CDATA[JAKARTA]]></placeTerm>
   <publisher><![CDATA[DEEPUBLISH PUBLISHER]]></publisher>
   <dateIssued><![CDATA[2014]]></dateIssued>
  </place>
 </originInfo>
</mods>
<mods version="3.3" id="14874">
 <titleInfo>
  <title><![CDATA[PRINSIP-PRINSIP PEMASARAN JIL.1. ED.12]]></title>
 </titleInfo>
 <name type="personal" authority="">
  <namePart><![CDATA[PHILIP KOTLER]]></namePart>
  <role>
   <roleTerm type="text"><![CDATA[Primary Author]]></roleTerm>
  </role>
 </name>
 <typeOfResource collection="yes"><![CDATA[mixed material]]></typeOfResource>
 <identifier type="isbn"><![CDATA[9789790331327]]></identifier>
 <originInfo>
  <place>
   <placeTerm type="text"><![CDATA[JAKARTA]]></placeTerm>
   <publisher><![CDATA[ERLANGGA]]></publisher>
   <dateIssued><![CDATA[2008]]></dateIssued>
  </place>
 </originInfo>
 <slims:image><![CDATA[2.AKUNTANSI_KEUANGAN.jpg.jpg]]></slims:image>
</mods>
<mods version="3.3" id="37190">
 <titleInfo>
  <title><![CDATA[MANAJEMEN PEMASARAN :]]></title>
  <subTitle><![CDATA[Riset, Strategi, Rencana, dan Penentuan Segmentasi Pasar]]></subTitle>
 </titleInfo>
 <name type="personal" authority="">
  <namePart><![CDATA[MAYA FASINDAH]]></namePart>
  <role>
   <roleTerm type="text"><![CDATA[Primary Author]]></roleTerm>
  </role>
 </name>
 <typeOfResource collection="yes"><![CDATA[mixed material]]></typeOfResource>
 <identifier type="isbn"><![CDATA[9786235152158]]></identifier>
 <originInfo>
  <place>
   <placeTerm type="text"><![CDATA[YOGYAKARTA]]></placeTerm>
   <publisher><![CDATA[PT ANAK HEBAT INDONESIA]]></publisher>
   <dateIssued><![CDATA[2024]]></dateIssued>
  </place>
 </originInfo>
</mods>
<mods version="3.3" id="13274">
 <titleInfo>
  <title><![CDATA[MANAJEMEN PEMASARAN. ED.13 JIL.1]]></title>
 </titleInfo>
 <name type="personal" authority="">
  <namePart><![CDATA[PHILIP KOTLER]]></namePart>
  <role>
   <roleTerm type="text"><![CDATA[Primary Author]]></roleTerm>
  </role>
 </name>
 <typeOfResource collection="yes"><![CDATA[mixed material]]></typeOfResource>
 <identifier type="isbn"><![CDATA[9789790339354]]></identifier>
 <originInfo>
  <place>
   <placeTerm type="text"><![CDATA[JAKARTA]]></placeTerm>
   <publisher><![CDATA[ERLANGGA]]></publisher>
   <dateIssued><![CDATA[2009]]></dateIssued>
  </place>
 </originInfo>
 <slims:image><![CDATA[MANAJEMEN_PEMASARAN._ED.13_JIL.1.jpg.jpg]]></slims:image>
</mods>
<mods version="3.3" id="36821">
 <titleInfo>
  <title><![CDATA[MARKETING INFLUENCER :]]></title>
  <subTitle><![CDATA[As a Digital Marketing Strategy]]></subTitle>
 </titleInfo>
 <name type="personal" authority="">
  <namePart><![CDATA[ALFIRA ROSADIAN]]></namePart>
  <role>
   <roleTerm type="text"><![CDATA[Primary Author]]></roleTerm>
  </role>
 </name>
 <typeOfResource collection="yes"><![CDATA[mixed material]]></typeOfResource>
 <identifier type="isbn"><![CDATA[9786025437427]]></identifier>
 <originInfo>
  <place>
   <placeTerm type="text"><![CDATA[MALANG]]></placeTerm>
   <publisher><![CDATA[SELAKSA MEDIA]]></publisher>
   <dateIssued><![CDATA[2023]]></dateIssued>
  </place>
 </originInfo>
 <slims:image><![CDATA[147.-MARKETING-INFLUENCER-As-a-Digital-Marketing-Strategy.jpg.jpg]]></slims:image>
</mods>
<mods version="3.3" id="33943">
 <titleInfo>
  <title><![CDATA[PEMASARAN JASA]]></title>
 </titleInfo>
 <name type="personal" authority="">
  <namePart><![CDATA[PRIBANUS WANTARA]]></namePart>
  <role>
   <roleTerm type="text"><![CDATA[Primary Author]]></roleTerm>
  </role>
 </name>
 <typeOfResource collection="yes"><![CDATA[mixed material]]></typeOfResource>
 <identifier type="isbn"><![CDATA[9786235851167]]></identifier>
 <originInfo>
  <place>
   <placeTerm type="text"><![CDATA[MALANG]]></placeTerm>
   <publisher><![CDATA[EMPATDUA MEDIA]]></publisher>
   <dateIssued><![CDATA[2023]]></dateIssued>
  </place>
 </originInfo>
 <slims:image><![CDATA[640._PEMASARAN_JASA.jpg.jpg]]></slims:image>
</mods>
<mods version="3.3" id="36281">
 <titleInfo>
  <title><![CDATA[MANAJEMEN PEMASARAN PLUS ++]]></title>
 </titleInfo>
 <name type="personal" authority="">
  <namePart><![CDATA[ASELINA ENDANG TRIHASTUTI]]></namePart>
  <role>
   <roleTerm type="text"><![CDATA[Primary Author]]></roleTerm>
  </role>
 </name>
 <typeOfResource collection="yes"><![CDATA[mixed material]]></typeOfResource>
 <identifier type="isbn"><![CDATA[9786230213540]]></identifier>
 <originInfo>
  <place>
   <placeTerm type="text"><![CDATA[JAKARTA]]></placeTerm>
   <publisher><![CDATA[CV BUDI UTAMA]]></publisher>
   <dateIssued><![CDATA[2020]]></dateIssued>
  </place>
 </originInfo>
 <slims:image><![CDATA[237._MANAJEMEN_PEMASARAN_PLUS_%2B%2B.jpg.jpg]]></slims:image>
</mods>
</modsCollection>