APA Style
COHEN, WILLIAM A. (1988).
THE PRACTICE OF MARKETING MANAGEMENT : ANALYSIS, PLANNING, AND IMPLEMENTATION .
New York:
MACMILLAN PUBLISHING COMPANY.
Chicago Style
COHEN, WILLIAM A.
THE PRACTICE OF MARKETING MANAGEMENT : ANALYSIS, PLANNING, AND IMPLEMENTATION.
New York:
MACMILLAN PUBLISHING COMPANY,
1988.
Text.
MLA Style
COHEN, WILLIAM A.
THE PRACTICE OF MARKETING MANAGEMENT : ANALYSIS, PLANNING, AND IMPLEMENTATION.
New York:
MACMILLAN PUBLISHING COMPANY,
1988.
Text.
Turabian Style
COHEN, WILLIAM A.
THE PRACTICE OF MARKETING MANAGEMENT : ANALYSIS, PLANNING, AND IMPLEMENTATION.
New York:
MACMILLAN PUBLISHING COMPANY,
1988.
Print.