APA Style

MENTZER,JOHN. (1985). READINGS IN MARKETING TODAY . USA: HARCOURT BRACE JOVANOVICH.

Chicago Style

MENTZER,JOHN. READINGS IN MARKETING TODAY. USA: HARCOURT BRACE JOVANOVICH, 1985. Text.

MLA Style

MENTZER,JOHN. READINGS IN MARKETING TODAY. USA: HARCOURT BRACE JOVANOVICH, 1985. Text.

Turabian Style

MENTZER,JOHN. READINGS IN MARKETING TODAY. USA: HARCOURT BRACE JOVANOVICH, 1985. Print.