APA Style

Orville C. Walker, Jr., JOHN W. Mullin , Harper W. Boyd, Jr. , Jean-Claude Larreche. (). Marketing Strategy ( a Decision - Focused Approach ) . : MCGRAW-HILL.

Chicago Style

Orville C. Walker, Jr., JOHN W. Mullin , Harper W. Boyd, Jr. , Jean-Claude Larreche. Marketing Strategy ( a Decision - Focused Approach ). : MCGRAW-HILL, . Text.

MLA Style

Orville C. Walker, Jr., JOHN W. Mullin , Harper W. Boyd, Jr. , Jean-Claude Larreche. Marketing Strategy ( a Decision - Focused Approach ). : MCGRAW-HILL, . Text.

Turabian Style

Orville C. Walker, Jr., JOHN W. Mullin , Harper W. Boyd, Jr. , Jean-Claude Larreche. Marketing Strategy ( a Decision - Focused Approach ). : MCGRAW-HILL, . Print.