APA Style

BEARDEN, WILLIAM. (2001). MARKETING : PRINCIPLES & PERSPECTIVES . New York: MCGRAW-HILL/IRWIN.

Chicago Style

BEARDEN, WILLIAM. MARKETING : PRINCIPLES & PERSPECTIVES. New York: MCGRAW-HILL/IRWIN, 2001. Text.

MLA Style

BEARDEN, WILLIAM. MARKETING : PRINCIPLES & PERSPECTIVES. New York: MCGRAW-HILL/IRWIN, 2001. Text.

Turabian Style

BEARDEN, WILLIAM. MARKETING : PRINCIPLES & PERSPECTIVES. New York: MCGRAW-HILL/IRWIN, 2001. Print.